Outdoor and sports gear used to be bespoke and handmade—and then came mass production. So says Gary Elphick, CEO of Disrupt Sports, an Australia-based company that aims to challenge mass production with mass customization. “We accepted an 80-percent fit for the reduction in cost,” he says. “In sports, especially, everyone is different—their body, their performance, and their design taste. Now, we all get to have our cake and eat it.”
Disrupt offers thousands of custom designs for surfboards, skateboards, and snowboards, as well as sports balls and yoga mats. And, they’re not the only ones playing the personalization game. Design online or over the phone—and these five companies will handle the rest.
(Online-only story published in December 2016. Read the full article at Sierra.com)
